NOTHING IS ACHIEVED ALONE.

Please find our project briefs below. They address three main points: the challenge, the solution and the results.

Keep scrolling for behind the scene photos, notes and quotes from some of our favorite collaborations, clients and projects.

CASE STUDY 01_GOCIETY Adventure FESTIVAL

CHALLENGE and OBJECTIVE

Gociety was a Denver, Colorado-based start-up social network that enabled its users to connect with and meet people they want to know. Geared for those who love the outdoors, the founder and CEO approached Armes Visuals with a simple idea, photography fun and happy people enjoying the Colorado sunshine.

We signed the contracts in record time with the promise of unlimited access and the freedom to wander the grounds searching for feature images that will capture the day's best moments.

SOLUTION and TACTICS

The solution was straightforward: find the best images that showcase the application's ability to bring together a group of like-minded folks here for a good time for marketing collateral, content marketing, and social media campaigns.

Special attention was made to document app users utilizing the booths and brands featured prominently in work below.

The tactical approach was like many assignments that have come across my desk as a staff newspaper photojournalist and many fun outdoor events captured over the years. The project demanded minimal equipment and footprint as the goal was to act as a fly on the wall to better document genuine, authentic moments.

RESULTS