Social Media Use
“A majority of Americans say they use YouTube and Facebook, while use of Instagram, Snapchat and TikTok is especially common among adults under 30.”
Pound for pound YouTube has quickly become the platform of choice for social media consumers.
If I conducted a quick poll of one, myself, on how best to reach your business objectives through digital media, the results would be YouTube 100% of the time.
The recent social media data released from Pew Research isn't far off.
Check it out below.
Social Media Use in 2021
3 Fundamental Takeaways From Data
#1
“YouTube is the most commonly used online platform asked about in this survey, and there’s evidence that its reach is growing. Fully 81% of Americans say they ever use the video-sharing site, up from 73% in 2019.”
#2
“Additionally, a vast majority of adults under the age of 65 say they use YouTube. Fully 95% of those 18 to 29 say they use the platform, along with 91% of those 30 to 49 and 83% of adults 50 to 64. However, this share drops substantially – to 49% – among those 65 and older.”
#3
“Growing share of Americans say they use YouTube; Facebook remains one of the most widely used online platforms among U.S. adults.”
